Saturday, July 26, 2008

Prius cost increase

Toyota's $500 increase in the price of the Prius is an important reminder that the gasoline use is only part of the energy consumed. Quoth the spokesman: "Almost everything is made out of petroleum. Rubber, plastic, transportation (costs), glass, things like that." A hybrid will save some energy, but it's important to consider where you're starting. If you have, say, a 5-year old conventional Honda Civic, a Prius will likely be a net loss, energy-wise.

Of course, that assumes that you accept Toyota's stated reason. Seems more likely that the price increase is because sales are through the roof. Claiming it's due to transportation is no doubt partly true, but also a more acceptable justification for a price increase in economic hard times.

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